Tag: social media

  • Going Electric

    I love my motorcycles – the roar, the lean, the sense of freedom, and the way lanesplitting across the San Francisco Bay Bridge every morning forces me to focus on NOW instead of thinking about everything I have to get done during the  day.  Commuting on two wheels turns my morning into an adventure and…

  • Doing it Right

    There’s no shortage of people who claim to be experts on Social media. I have several family members who think that because they waste time on Facebook means they’re qualified to list “Social Media” as a skill on their Resumes. Not trying to be mean here folks, but no. It doesn’t. Social Media, as experienced…

  • Facebook Search is here

    I wrote about this a few months back, but as of today it’s (sort of) live – Facebook Graph Search is now in limited Beta testing: https://www.facebook.com/about/graphsearch So what’s the big deal? This is search customized on the Facebook graph so instead of searching for widgets, news, photos, etc and getting a list of everything…

  • Facebook working on Search, Google still MIA on Social

    I’ve written several times before about the ongoing merger of Search and Social and I expect it’s something I’ll write on a good deal more over time because I think it’s one of the biggest industry changes we’re facing and has the potential to fundamentally change the way people find information online.  Yesterday, Mark Zuckerberg…

  • The new Mass Effect 3 Ending

    So, as you may have already guessed, I’m kind of a nerd. I’ve absolutely loved the Mass Effect games ever since the first one came out and particularly loved the way the player characters decisions shape the world around you and shape what the game world will be like not only through the current game…

  • Socializing your SEO

    Originally posted on the Involver Blog at http://blog.involver.com/2012/06/28/socializing-your-seo-2/  Socializing your SEO I have written here before about the interactions between SEO and Social Media, and it’s a topic I expect to write quite a bit more on over the next several years.  At root, both SEO and Social Marketing are designed to do the same thing…

  • Security Culture

    Most websites today run on non-secure connections (http instead of https) most of the time – and that’s just fine. Browsing pictures of cheeseburger-craving cats doesn’t require a secure connection because the user isn’t sharing any sensitive information. Even e-commerce sites usually only use secure connections for the actual transactions- no one cares what shoes…

  • Is Twitter Censoring the Revolution?

    (Originally posted on the Involver blog at http://blog.involver.com/2011/09/29/is-twitter-censoring-the-revolution/) At this point pretty much everyone who works in Social Media has read at least a couple articles talking about the role played by Twitter and other social media sites in coordinating and publicizing protest movements around the world. Social media has been alternately credited and blamed for…

  • SEO & Social Media Part II: When Elephants Battle

    (Originally posted on the Involver blog: http://blog.involver.com/2011/09/14/part-ii-when-elephants-battle/)  Last week we discussed the increasing role of social media in Search Engine Optimization. These trends are part of a larger seismic shift that is occurring in the SEO world as both Bing and Google increasingly factor social media weighting into search results. We ended with the observation…

  • SEO & Social Media Part I: The Silk Road

    (Originally posted on the Involver Blog: http://blog.involver.com/2011/09/08/seo-social-media-part-1/.) A lot of people think of SEO (Search Engine Optimization) as something that you add on to a site, maybe with a paid service that re-writes your meta tags and headers for you.  In this approach you build your site, you add content to it, and then the last…

  • Facebook vs Google: What Will It Take To Win?

    (Originally posted on the Involver blog: http://blog.involver.com/2011/07/25/the-battle-between-facebook-google-what-will-it-take-to-win/ In past blog posts I’ve written about the challenges of figuring out when it’s right to cross the chasm and make the leap into unknown territory. Knowing when the right time is, can of course be a challenge. Jump too early to a new platform and you risk sinking…