JedWheeler.com

Tag: privacy

  • Tying digital media and actions to in-store behaviors

    Tying digital media and actions to in-store behaviors

    Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising. Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much…

  • PII, Analytics, and Advertising

    I’ve been thinking about privacy and the inherent conflict between the drive by advertisers to want to know more and the need to respect end users personal information.  I ended up writing two articles about it.  The first is up on the RadiumOne corporate blog and talks about threats to end user Personally Identifiable Information (PII) presented…

  • Security Culture

    Most websites today run on non-secure connections (http instead of https) most of the time – and that’s just fine. Browsing pictures of cheeseburger-craving cats doesn’t require a secure connection because the user isn’t sharing any sensitive information. Even e-commerce sites usually only use secure connections for the actual transactions- no one cares what shoes…