John Jordan is an absolutely amazing artisan and I’ve been a fan of his work for a long time. So you can imagine how excited I was when he agreed to barter a new website and a custom facebook app for one of his gorgeous instruments. After going back and forth quite a bit we settled on a very simple text-based site that uses the new html5 contextual tags but will look good and load quickly whether you’re on a new high end desktop, a mobile device, or a dial up modem out in eastern Europe. Designing and developing with those sorts of constraints is an interesting exercise because it means you can’t use most of the new responsive design techniques that have taken the web by storm in the last few years and instead have to just present the content in a compelling way without a lot of frill.
I ended up spending as much time re-organizing the site to avoid duplicate content (something Google penalizes heavily) so for instance instead of having Dealer information listed on every instrument page tall of that is consolidated into a single page on the dealers who carry his stuff.
I’m very happy to announce that the first (public) version of the new site is live. Check it out!