Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising.
Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much smaller number have taken the next step and started tying digital media to real-world activity – or even realized that it’s possible!
That’s a huge missed opportunity – for modern advertisers being able to accurately link media to sales is an essential step in proving the value of campaigns. There are three main strategies that can be used to do this deterministically. Continue reading →
Yesterday I put up a new post on how to optimize your mobile app’s URI scheme. The post is mostly technical but touches on a few important points – notably the fact that the mobile app ecosystem is a fragmented series of walled gardens. This is in sharp contrast to the free and open web where anyone can add content and anyone can access it.
If you feel the way I do about free speech, feel free to insert your own rant here about the privatization of the (virtual) commons. This is the digital equivalent of town squares where free speech was legally protected being replaced by malls where a rent a cop will firmly escort you off the premises if you try to do any sort of outreach. Continue reading →
There’s no shortage of people who claim to be experts on Social media. I have several family members who think that because they waste time on Facebook means they’re qualified to list “Social Media” as a skill on their Resumes. Not trying to be mean here folks, but no. It doesn’t. Social Media, as experienced by the end user, is a very very different beast then Social as understood by folks who make their living designing and building the promotions and marketing campaigns designed to attract the attention of end users. Think of it like the difference between baking a cake and eating one – it doesn’t matter how many cakes you’ve eaten, the only way you’ll learn to bake is by baking.
The question many businesses are facing today is how to distinguish the bakers from all the people with crumbs on their faces. It’s not like there’s a certification you can check after all! And that my friends is the purpose of this post. What follows are a few tips designed to help you sort out the actual Social Media experts from the people who just play Farmville or Mafia Wars. You’re welcome. Continue reading →