Tag: marketing

Tying digital media and actions to in-store behaviors

Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising. Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much…

April 4, 2017
Walled Gardens

Yesterday I put up a new post on how to optimize your mobile app’s URI scheme. The post is mostly technical but touches on a few important points – notably the fact that the mobile app ecosystem is a fragmented series of walled gardens. This is in sharp contrast to the free and open web where…

September 17, 2015
Doing it Right

There’s no shortage of people who claim to be experts on Social media. I have several family members who think that because they waste time on Facebook means they’re qualified to list “Social Media” as a skill on their Resumes. Not trying to be mean here folks, but no. It doesn’t. Social Media, as experienced…

March 12, 2013