KPI’s for Life: Adding Beauty

Posted in Life, News and Politics, Tech & Startups | Tagged , ,

My son was born almost 11 months ago and is just starting to walk on his own.  Seeing him learn to stand on his own feet and the look of sheer glee on his face as explores his world is  magical.  Watching him and his big sister become more and more themselves is basically the best thing in my world.  I think most parents experience something similar, having kids gives us a chance to see the world through new eyes and experience familiar things for the first time once again. Continue reading

A Close Look At Mobile Ad Fraud

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I have a new article up on MediaPost looking at the various types of ad fraud in the mobile media space and how brands and their partners can combat them.

Media quality remains a top challenge for digital marketers. With mobile ad spending accounting for 70.3% of total U.S. digital advertising spending, many of the techniques used to perpetuate fraud as well as detect it have migrated from desktop to mobile. Mobile ad fraud comes in several varieties; let’s take a look at several of the most prominent.

Read more at: https://www.mediapost.com/publications/article/312740/programmatic-insights-a-close-look-at-mobile-ad-f.html

Tying digital media and actions to in-store behaviors

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Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising.

Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much smaller number have taken the next step and started tying digital media to real-world activity – or even realized that it’s possible!

That’s a huge missed opportunity – for modern advertisers being able to accurately link media to sales is an essential step in proving the value of campaigns. There are three main strategies that can be used to do this deterministically. Continue reading

Deep links and Cross-platform targeting

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Two new posts up on corporate blogs for my job.  One is a product announcement on our new deeplinking solution:

Announcing: Smart Link

The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology:

Cross-Device and Cross-Platform Targeting

(Hopefully) interesting stuff if you work in the mobile advertising and media space!

The art of jumping ship

Posted in Life, Tech & Startups | Tagged , ,

I started a new job last week and was talking to my good friend Tim O’Neil about the where’s and why’s.  He’s happy in his current position but suggested I write a follow-up to my article on what to look for in a new company addressing when to start looking for that company.  After thinking it over, I thought it would make for an interesting conversation – so please feel free to add your $0.02 in the comments!

One of the hardest professional decisions is when to look for new opportunities.  Taking a new job is a risk after all!  The thing is, job security is a myth – it simply does not exist any more.  Layoffs are a normal part of business and startups die almost as fast as new ones are born.  No one is going to stay at the same company their entire career.   On the other hand, Silicon Valley is one of the only labor markets where demand significantly outstrips the available supply (thanks in large part to the abysmal failure of American schools to turn out the engineers needed to power our tech industries).  That puts talented workers in a uniquely strong position.  Millions of Americans who are struggling to stay afloat would be thrilled to have the opportunity we have.

The solution is to start treating your working hours like a stock portfolio – if you’re not getting the ROI you need it may be time to make a change.  Here are a few KPI’s (Key Performance Indicators) for that portfolio: Continue reading

Career advice for my younger self

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2008’s The Incredible Hulk is – by far – the weakest film in the Marvel Cinematic Universe, but it has a few good lines. One of them is when the antagonist declares to General Ross that if he could take the knowledge and skills he has as a forty year old and put that into the body he had in his 20’s he’d be a truly dangerous soldier. It’s a moment that I think most people who’ve dedicated years to something could relate to.

Continue reading