JedWheeler.com

Tag: business

  • Leadership lessons from my garden

    Leadership lessons from my garden

    Since leaving my most recent position, I’ve found myself with plenty of time to spend in my garden. The timing could hardly be better – October-December is planting season for most native plants here in California as the winter rains spur growth and renewal. For Californians who are in tune with our natural cycles this…

  • On the Ethics of Professionalism

    On the Ethics of Professionalism

    This article is a plea for human empathy, for connection, for community. For all the things that make us human. That may not come across as “professional” to some people. Which is why it’s necessary. I recently wrote a post about the true story of a father stranded on the road with his little girl,…

  • KPI’s for Life: Adding Beauty

    My son was born almost 11 months ago and is just starting to walk on his own.  Seeing him learn to stand on his own feet and the look of sheer glee on his face as explores his world is  magical.  Watching him and his big sister become more and more themselves is basically the…

  • A Close Look At Mobile Ad Fraud

    A Close Look At Mobile Ad Fraud

    I have a new article up on MediaPost looking at the various types of ad fraud in the mobile media space and how brands and their partners can combat them. Media quality remains a top challenge for digital marketers. With mobile ad spending accounting for 70.3% of total U.S. digital advertising spending, many of the techniques used…

  • Tying digital media and actions to in-store behaviors

    Tying digital media and actions to in-store behaviors

    Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising. Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much…

  • Deep links and Cross-platform targeting

    Two new posts up on corporate blogs for my job.  One is a product announcement on our new deeplinking solution: https://blog.po.st/announcing-smart-link The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology: https://blog.radiumone.com/cross-device-and-cross-platform-targeting/ (Hopefully) interesting stuff if you work in…

  • 4 phrases men should use more

    4 phrases men should use more

    In every conversation there are things that are said, and much more that passes below the surface un-said. I’ve been thinking a lot about the words we use – and don’t use – in professional settings and the unspoken assumptions and attitudes behind those choices.

  • The art of jumping ship

    I started a new job last week and was talking to my good friend Tim O’Neil about the where’s and why’s.  He’s happy in his current position but suggested I write a follow-up to my article on what to look for in a new company addressing when to start looking for that company.  After thinking…

  • Career advice for my younger self

    Career advice for my younger self

    2008’s The Incredible Hulk is – by far – the weakest film in the Marvel Cinematic Universe, but it has a few good lines. One of them is when the antagonist declares to General Ross that if he could take the knowledge and skills he has as a forty year old and put that into…