Stories and ideas
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Deep links and Cross-platform targeting
Two new posts up on corporate blogs for my job. One is a product announcement on our new deeplinking solution: https://blog.po.st/announcing-smart-link The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology: https://blog.radiumone.com/cross-device-and-cross-platform-targeting/ (Hopefully) interesting stuff if you work in…
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PII, Analytics, and Advertising
I’ve been thinking about privacy and the inherent conflict between the drive by advertisers to want to know more and the need to respect end users personal information. I ended up writing two articles about it. The first is up on the RadiumOne corporate blog and talks about threats to end user Personally Identifiable Information (PII) presented…
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Home
Vedika was tired and angry, but mostly tired. Anger was exhausting. Her husband’s father was infuriating even in the best of times – he belonged firmly to a generation that seemed stubbornly incapable of thinking of women as equals and seemed to regard her dedication to her career as a character flaw. The deafening silence…
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Lucky
The airstrike rattled the city, everything shook. Dust rattled down from the rafters and somewhere in the basement below an infant cried. Mo sat as still as he could amidst the crush of strangers and tried to focus on breathing. The air was thin, too many lungs sucking oxygen and not enough ventilation. The earth…
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The do’s and don’ts of online dating, from a newlywed.
Almost 2 years ago now I wrote a humorous (well, I thought it was funny…) blog post on taking a data-driven approach to dating. In that post I promised to write a follow-up if I had success. Since I got married in July, I guess it’s about time I keep that promise! So here’s a…
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4 phrases men should use more
In every conversation there are things that are said, and much more that passes below the surface un-said. I’ve been thinking a lot about the words we use – and don’t use – in professional settings and the unspoken assumptions and attitudes behind those choices.
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Walled Gardens
Yesterday I put up a new post on how to optimize your mobile app’s URI scheme. The post is mostly technical but touches on a few important points – notably the fact that the mobile app ecosystem is a fragmented series of walled gardens. This is in sharp contrast to the free and open web where…
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3 rules to optimize your mobile app’s URI scheme
URIs are the app equivalent of a URL on the web – they specify the path to the content in your app. For mobile developers who want to use deep links to send end users to specific content in their apps, having well structured URI’s is therefore very important. The sheer number of mobile apps…
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Perfection
The night was warm with the scent of rain and a few lonely stars visible through the clouds. I pulled my scarf up the back of my neck, flush against my helmet to take the edge off the wind. Ahead of me, the glow of my high beams threw the surrounding darkness into sharper relief…
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The art of jumping ship
I started a new job last week and was talking to my good friend Tim O’Neil about the where’s and why’s. He’s happy in his current position but suggested I write a follow-up to my article on what to look for in a new company addressing when to start looking for that company. After thinking…