JedWheeler.com

Category: Tech & Startups

  • The art of jumping ship

    I started a new job last week and was talking to my good friend Tim O’Neil about the where’s and why’s.  He’s happy in his current position but suggested I write a follow-up to my article on what to look for in a new company addressing when to start looking for that company.  After thinking…

  • How to succeed in Technical Sales… and Life

    How to succeed in Technical Sales… and Life

    In the last month I’ve been reviewing and revising the job description for Sales Engineering (SE) at work as I work on expanding my team here. These guidelines form a sort of code of honor that I try to adhere to as a professional and outline what I look for in potential team members.  They…

  • The State of Electric Motorcycles

    The last of my 4-part series on the state of the Electric Motorcycle industry is now live!  This was a really interesting project because I got to dig deep with representatives from some very cool companies including Harley Davidson, Zero Motorcycles, and Mission Motorcycles. I chose those three because Mission is an early-stage startup that’s…

  • Multi-Touch Attribution in MobileAppTracking

    I’ve written a new technical blog post for the MobileAppTracking Website on how MAT (my day job) handles multi-touch attribution.  It’s a cool feature that adds a lot of value for our clients but there has been some confusion about how it works so I wanted to explain it for our clients. Check it out:…

  • What to track in your Mobile App?

    Brand new blog post up on the HasOffers corporate blog! Acquiring users costs money and keeping them is hard. Every app has some amount of churn but how much and under what circumstances depend entirely on you and the experience you’ve created. Since it’s impossible to measure uninstalls – on all three mobile platforms uninstalls…

  • 10 Rules for Startups

    10 Rules for Startups

    I was hiking with a good friend from a previous company this last weekend and we got to talking about some of the things we’d both learned over the last few years of working in tech startups.  I mentioned that I’ve put together a list of rules that for me determine whether I think a…

  • First Impressions

    I’ve been thinking a lot about Google Glass lately.  There are a lot of naysayers, as with any new tech, but I’m really hoping they’re able to pull off a successful launch.  Unfortunately, Google has a long track record of not giving their new releases the support and rapid iteration that’s required at the beginning of the…

  • Going Electric

    I love my motorcycles – the roar, the lean, the sense of freedom, and the way lanesplitting across the San Francisco Bay Bridge every morning forces me to focus on NOW instead of thinking about everything I have to get done during the  day.  Commuting on two wheels turns my morning into an adventure and…

  • Doing it Right

    There’s no shortage of people who claim to be experts on Social media. I have several family members who think that because they waste time on Facebook means they’re qualified to list “Social Media” as a skill on their Resumes. Not trying to be mean here folks, but no. It doesn’t. Social Media, as experienced…

  • Facebook Search is here

    I wrote about this a few months back, but as of today it’s (sort of) live – Facebook Graph Search is now in limited Beta testing: https://www.facebook.com/about/graphsearch So what’s the big deal? This is search customized on the Facebook graph so instead of searching for widgets, news, photos, etc and getting a list of everything…

  • Data is King

    Back when I was in college studying Political Science I spent a lot of time (or at least a lot more then I expected going into the program) studying statistics and data.  In retrospect that was a good thing.  Knowing how to get reliable data from focus groups, how to write a survey and avoid bias…

  • Dollars and Sense

    The tech startup world, as anyone who’s spent time in it knows, is a weird place. It’s a strange little bubble universe that’s absolutely awash in cash while the rest of the economy struggles and stumbles along, but the people you might expect to be raking in the cash usually aren’t. Case in point –…