Deep links and Cross-platform targeting

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Two new posts up on corporate blogs for my job.  One is a product announcement on our new deeplinking solution:

https://blog.po.st/announcing-smart-link

The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology:

https://blog.radiumone.com/cross-device-and-cross-platform-targeting/

(Hopefully) interesting stuff if you work in the mobile advertising and media space!


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