The last of my 4-part series on the state of the Electric Motorcycle industry is now live! This was a really interesting project because I got to dig deep with representatives from some very cool companies including Harley Davidson, Zero Motorcycles, and Mission Motorcycles.
I chose those three because Mission is an early-stage startup that’s just starting to monetize and sell technology but hasn’t delivered their bikes to consumers yet, Zero is a late-stage startup that has already carved out a space and brand recognition for themselves, and of course Harley Davidson is the first of the big global manufacturers to move into the space in a serious way. I also sent an interview request to Brammo, but they did not respond in time. I hope I’ll be able to talk to them next time.
The contrasts and similarities in positioning and organizational culture and the way those differing cultures influenced the bikes each company has introduced was absolutely fascinating.
2) Zero Motorcycles company profile: Standing at Ground Zero
3) Mission Motorcycles: More than a bike, it’s a Mission
4) Harley Davidson Project Livewire profile: The electric motorcycle with name recognition
This is an industry that is changing very fast and shows a lot of promise. And as someone who works in the mobile technology space the incorporation of mobile tech into these bikes is particularly interesting. I had a lot of fun doing the research and writing and hope you enjoy the articles.