In every conversation there are things that are said, and much more that passes below the surface un-said. I’ve been …
Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions …
Full disclosure up front: this site is not a resume. You can find my resume on linkedIn if you’re interested. If you’re googling me as part of a recruitment process or because you’re interested in me as a consultant, everything you’re looking for will be there.
For anyone who’s left, this is just a good old fashioned personal blog – a loose collection of ideas I’ve had over the years.
As for what you’ll find here, I have been involved in social justice movements for most of my life and am particularly interested in ways to make businesses more equitable and break down barriers of class, gender, race, and ability that disenfranchise people and carry tremendous opportunity costs for all involved. It is my firm belief that an equitable workplace is a more productive one and that social justice has a positive ROI. I also think a lot about parenting, being the best dad I can is my most important life goal. On a personal level, I’m interested in history, fiction, motorcycles, innovative designs, interesting and elegant code, music, home brewing, permaculture, blacksmithing, architecture, gardening, cooking, rpgs, and good conversation with intelligent people. Blog posts may address all of those or none.
I hope you enjoy what you find.
I’ve been thinking a lot about the wave of recent laws criminalizing abortion. Despite all the memes from my liberal friends, framing the issue as men oppressing women is simply not backed up by data. 40% of female voters in america are pro-life (compared to 43% of male voters) and many of the most dedicated pro-life activists are female. That includes Kay Ivey, the Governor of Alabama who just signed one of the most restrictive abortion bans in the country.(more…)
My son was born almost 11 months ago and is just starting to walk on his own. Seeing him learn to stand on his own feet and the look of sheer glee on his face as explores his world is magical. Watching him and his big sister become more and more themselves is basically the best thing in my world. I think most parents experience something similar, having kids gives us a chance to see the world through new eyes and experience familiar things for the first time once again.
Like many parents I find myself reconsidering priorities and modes of thought. In my professional life I spend a lot of time thinking about metrics and key performance indicators (KPI’s) because so much of what I do revolves around tracking and reporting. It’s far too easy to get so caught up in the work that one loses sight of the KPI’s that really matter – things like being a decent human being, teaching my kids good values, leaving the world a better place than I found it. What I’ve come to realize is that fundamentally they all come back to one thing – adding beauty to the world.
I’ve been thinking about gender and culture a lot lately. Part of that is my daughter transforming practically overnight from an infant to a walking talking little person with her own ideas and opinions, part of that is the immanent arrival of her little brother, and part of it is the ongoing string of revelations around rape and sexual harassment. How can I raise my children to make sure that they are neither victims or abusers? Feminist writers have written at length about rape culture, and if you’re not already familiar with the term I would strongly recommend reading up. As I’ve thought about it over the years though I’ve become more and more convinced that the issue goes much deeper – right to the heart of culture’s like ours that normalize and glorify empire. I call it “conquest culture”. (more…)
So this last weekend my wife and I hosted a Burn’s Night dinner for a few of our friends. It was great and we’re planning to make it an annual tradition. My favorite part of the night was after dinner sitting in a circle drinking whiskey and having everyone recite their favorite poem (sometimes with a little help from google for folks who didn’t have something memorized). I used to go to poetry events all the time when I was writing and performing more regularly and didn’t realize how much I had missed it.
In any case, later that night I found myself inspired to write something new for the first time in a while. This one popped up in my head half-formed as I was tossing and turning and I just had to get out of bed and write it down, knowing it would be gone by morning if I did not.(more…)
I have a new article up on MediaPost looking at the various types of ad fraud in the mobile media space and how brands and their partners can combat them.
Media quality remains a top challenge for digital marketers. With mobile ad spending accounting for 70.3% of total U.S. digital advertising spending, many of the techniques used to perpetuate fraud as well as detect it have migrated from desktop to mobile. Mobile ad fraud comes in several varieties; let’s take a look at several of the most prominent.
Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising.
Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much smaller number have taken the next step and started tying digital media to real-world activity – or even realized that it’s possible!
That’s a huge missed opportunity – for modern advertisers being able to accurately link media to sales is an essential step in proving the value of campaigns. There are three main strategies that can be used to do this deterministically. (more…)