PII, Analytics, and Advertising

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I’ve been thinking about privacy and the inherent conflict between the drive by advertisers to want to know more and the need to respect end users personal information.  I ended up writing two articles about it.  The first is up on the RadiumOne corporate blog and talks about threats to end user Personally Identifiable Information (PII) presented by the growing trend toward integrating mobile analytics tools with programatic media buying solutions and how RadiumOne is addressing that issue.

The Fight to Keep Personally Identifiable Information Private on Mobile

The second post is up on iCrunchData news and goes a bit more into the nuts and bolts of digital media targeting, as well as some of the threats to user data posed by solutions that don’t use the data themselves but store it on behalf of third parties.

Why Modern Advertising is Based on a Contradiction


3 rules to optimize your mobile app’s URI scheme

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URIs are the app equivalent of a URL on the web – they specify the path to the content in your app.  For mobile developers who want to use deep links to send end users to specific content in their apps, having well structured URI’s is therefore very important.

The sheer number of mobile apps means that tons of potential URI schemes are out there, since every app can—and should!—have its own. No industry standard for URI scheme creation exists, despite some attempts. Accordingly, I’d like to offer a few suggestions on how to pick a URI scheme that will gives users the best possible experience. Continue reading

Multi-Touch Attribution in MobileAppTracking

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I’ve written a new technical blog post for the MobileAppTracking Website on how MAT (my day job) handles multi-touch attribution.  It’s a cool feature that adds a lot of value for our clients but there has been some confusion about how it works so I wanted to explain it for our clients.

Check it out: http://www.tune.com/blog/understanding-multi-touch-attribution-in-mat/