I have a new article up on MediaPost looking at the various types of ad fraud in the mobile media space and how brands and their partners can combat them.
Media quality remains a top challenge for digital marketers. With mobile ad spending accounting for 70.3% of total U.S. digital advertising spending, many of the techniques used to perpetuate fraud as well as detect it have migrated from desktop to mobile. Mobile ad fraud comes in several varieties; let’s take a look at several of the most prominent.
Read more at: https://www.mediapost.com/publications/article/312740/programmatic-insights-a-close-look-at-mobile-ad-f.html
Yesterday I put up a new post on how to optimize your mobile app’s URI scheme. The post is mostly technical but touches on a few important points – notably the fact that the mobile app ecosystem is a fragmented series of walled gardens. This is in sharp contrast to the free and open web where anyone can add content and anyone can access it.
If you feel the way I do about free speech, feel free to insert your own rant here about the privatization of the (virtual) commons. This is the digital equivalent of town squares where free speech was legally protected being replaced by malls where a rent a cop will firmly escort you off the premises if you try to do any sort of outreach. Continue reading
URIs are the app equivalent of a URL on the web – they specify the path to the content in your app. For mobile developers who want to use deep links to send end users to specific content in their apps, having well structured URI’s is therefore very important.
The sheer number of mobile apps means that tons of potential URI schemes are out there, since every app can—and should!—have its own. No industry standard for URI scheme creation exists, despite some attempts. Accordingly, I’d like to offer a few suggestions on how to pick a URI scheme that will gives users the best possible experience. Continue reading
In the last month I’ve been reviewing and revising the job description for Sales Engineering (SE) at work as I work on expanding my team here. These guidelines form a sort of code of honor that I try to adhere to as a professional and outline what I look for in potential team members. They aren’t always easy to live up to, but making the effort is its own reward. I hope they will help you as much as they’ve helped me. Continue reading
The last of my 4-part series on the state of the Electric Motorcycle industry is now live! This was a really interesting project because I got to dig deep with representatives from some very cool companies including Harley Davidson, Zero Motorcycles, and Mission Motorcycles.
I chose those three because Mission is an early-stage startup that’s just starting to monetize and sell technology but hasn’t delivered their bikes to consumers yet, Zero is a late-stage startup that has already carved out a space and brand recognition for themselves, and of course Harley Davidson is the first of the big global manufacturers to move into the space in a serious way. I also sent an interview request to Brammo, but they did not respond in time. I hope I’ll be able to talk to them next time.
The contrasts and similarities in positioning and organizational culture and the way those differing cultures influenced the bikes each company has introduced was absolutely fascinating.
1) The State of the Electric Motorcycle
2) Zero Motorcycles company profile: Standing at Ground Zero
3) Mission Motorcycles: More than a bike, it’s a Mission
4) Harley Davidson Project Livewire profile: The electric motorcycle with name recognition
This is an industry that is changing very fast and shows a lot of promise. And as someone who works in the mobile technology space the incorporation of mobile tech into these bikes is particularly interesting. I had a lot of fun doing the research and writing and hope you enjoy the articles.
I’ve written a new technical blog post for the MobileAppTracking Website on how MAT (my day job) handles multi-touch attribution. It’s a cool feature that adds a lot of value for our clients but there has been some confusion about how it works so I wanted to explain it for our clients.
Check it out: http://www.tune.com/blog/understanding-multi-touch-attribution-in-mat/
I was hiking with a good friend from a previous company this last weekend and we got to talking about some of the things we’d both learned over the last few years of working in tech startups. I mentioned that I’ve put together a list of rules that for me determine whether I think a company is likely to succeed or not and he expressed interest in seeing it, so here it is. I reference these rules both during the job hunting process as I’m evaluating opportunities from various recruiters and to decide if and when it’s time to jump ship and look for something new. Continue reading
I’ve been thinking a lot about Google Glass lately. There are a lot of naysayers, as with any new tech, but I’m really hoping they’re able to pull off a successful launch. Unfortunately, Google has a long track record of not giving their new releases the support and rapid iteration that’s required at the beginning of the lifecycle for a new product (ex: Google+) and then standing by while they wither on the vine. So today I’d like to talk about some of the things that need to go into launching a new product and what we can learn from technologies in other industries that should have succeeded but didn’t.
There’s no shortage of people who claim to be experts on Social media. I have several family members who think that because they waste time on Facebook means they’re qualified to list “Social Media” as a skill on their Resumes. Not trying to be mean here folks, but no. It doesn’t. Social Media, as experienced by the end user, is a very very different beast then Social as understood by folks who make their living designing and building the promotions and marketing campaigns designed to attract the attention of end users. Think of it like the difference between baking a cake and eating one – it doesn’t matter how many cakes you’ve eaten, the only way you’ll learn to bake is by baking.
The question many businesses are facing today is how to distinguish the bakers from all the people with crumbs on their faces. It’s not like there’s a certification you can check after all! And that my friends is the purpose of this post. What follows are a few tips designed to help you sort out the actual Social Media experts from the people who just play Farmville or Mafia Wars. You’re welcome. Continue reading
I’m kind of a radical. I say “kind of” because I’m fairly sure that at 32 my days of living in treesits and getting teargassed at endless pointless protests that don’t change anything are pretty much over. But I learned a lot along the way and these days I tend to see those lessons or principles as the most valuable part of the ethos. The old lefty idea of a messianic revolution that will solve all our problems is pretty much completely discredited. The good news is that there hundreds of mini revolution happening around us all the time. And the more experience I get in the business world the more strongly I believe that horizontally organized peer groups are more efficient and productive then the standard top-down management structure that typifies governments and most businesses.