Yesterday I put up a new post on how to optimize your mobile app’s URI scheme. The post is mostly technical but touches on a few important points – notably the fact that the mobile app ecosystem is a fragmented series of walled gardens. This is in sharp contrast to the free and open web where anyone can add content and anyone can access it.
If you feel the way I do about free speech, feel free to insert your own rant here about the privatization of the (virtual) commons. This is the digital equivalent of town squares where free speech was legally protected being replaced by malls where a rent a cop will firmly escort you off the premises if you try to do any sort of outreach. Continue reading
The last of my 4-part series on the state of the Electric Motorcycle industry is now live! This was a really interesting project because I got to dig deep with representatives from some very cool companies including Harley Davidson, Zero Motorcycles, and Mission Motorcycles.
I chose those three because Mission is an early-stage startup that’s just starting to monetize and sell technology but hasn’t delivered their bikes to consumers yet, Zero is a late-stage startup that has already carved out a space and brand recognition for themselves, and of course Harley Davidson is the first of the big global manufacturers to move into the space in a serious way. I also sent an interview request to Brammo, but they did not respond in time. I hope I’ll be able to talk to them next time.
The contrasts and similarities in positioning and organizational culture and the way those differing cultures influenced the bikes each company has introduced was absolutely fascinating.
1) The State of the Electric Motorcycle
2) Zero Motorcycles company profile: Standing at Ground Zero
3) Mission Motorcycles: More than a bike, it’s a Mission
4) Harley Davidson Project Livewire profile: The electric motorcycle with name recognition
This is an industry that is changing very fast and shows a lot of promise. And as someone who works in the mobile technology space the incorporation of mobile tech into these bikes is particularly interesting. I had a lot of fun doing the research and writing and hope you enjoy the articles.
I’ve written a new technical blog post for the MobileAppTracking Website on how MAT (my day job) handles multi-touch attribution. It’s a cool feature that adds a lot of value for our clients but there has been some confusion about how it works so I wanted to explain it for our clients.
Check it out: http://www.tune.com/blog/understanding-multi-touch-attribution-in-mat/
Brand new blog post up on the HasOffers corporate blog!
Acquiring users costs money and keeping them is hard. Every app has some amount of churn but how much and under what circumstances depend entirely on you and the experience you’ve created. Since it’s impossible to measure uninstalls – on all three mobile platforms uninstalls happen at the OS level outside the app and are thus invisible to the app developer and to SDK-based measurement – the next best thing is to capture key engagement points and measure dropoff based on the number of users who hit each of these.
Since the functionality and flow of mobile apps vary so radically, it’s impossible to identify specific events that everyone should track. So instead I’m going to go through a few common types of events that I see our clients measure and the value propositions behind each. Continue reading…