I have a new article up on MediaPost looking at the various types of ad fraud in the mobile media space and how brands and their partners can combat them.
Media quality remains a top challenge for digital marketers. With mobile ad spending accounting for 70.3% of total U.S. digital advertising spending, many of the techniques used to perpetuate fraud as well as detect it have migrated from desktop to mobile. Mobile ad fraud comes in several varieties; let’s take a look at several of the most prominent.
Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising.
Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much smaller number have taken the next step and started tying digital media to real-world activity – or even realized that it’s possible!
That’s a huge missed opportunity – for modern advertisers being able to accurately link media to sales is an essential step in proving the value of campaigns. There are three main strategies that can be used to do this deterministically. Continue reading →
First off, let me be clear here. I’m not some big shot super-successful business guru that you should model your life on. These are rules that I’ve learned or made for myself over the last decade or so, often from bitter failure. If I had the opportunity to go back in time and give 20 year old me career advice it would be a long conversation, but these points would form the core of it. So do yourself a favor and learn from my mistakes! Or don’t, I’m not your supervisor after all.
There’s an article by Soraya Chemaly that’s been making the rounds on Social Media about the 10 words every woman should use. It’s a truly fantastic data-based analysis of the way differences in social conditioning around communication styles for men and women have lifelong impacts, in and out of the workplace. I highly recommend you give it a look – especially if you’re a man. It got me thinking, what are the phrases that men should use more? How can we be better allies, friends, and colleagues to the women in our lives? It’s absolutely essential for women to speak up and demand to be heard, but it’s equally essential for men to support them when they do. Continue reading →
I started a new job last week and was talking to my good friend Tim O’Neil about the where’s and why’s. He’s happy in his current position but suggested I write a follow-up to my article on what to look for in a new company addressing when to start looking for that company. After thinking it over, I thought it would make for an interesting conversation – so please feel free to add your $0.02 in the comments!
One of the hardest professional decisions is when to look for new opportunities. Taking a new job is a risk after all! The thing is, job security is a myth – it simply does not exist any more. Layoffs are a normal part of business and startups die almost as fast as new ones are born. No one is going to stay at the same company their entire career. On the other hand, Silicon Valley is one of the only labor markets where demand significantly outstrips the available supply (thanks in large part to the abysmal failure of American schools to turn out the engineers needed to power our tech industries). That puts talented workers in a uniquely strong position. Millions of Americans who are struggling to stay afloat would be thrilled to have the opportunity we have.
The solution is to start treating your working hours like a stock portfolio – if you’re not getting the ROI you need it may be time to make a change. Here are a few KPI’s (Key Performance Indicators) for that portfolio: Continue reading →