Tying digital media and actions to in-store behaviors

Posted in tech | Tagged , ,

Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising.

Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much smaller number have taken the next step and started tying digital media to real-world activity – or even realized that it’s possible!

That’s a huge missed opportunity – for modern advertisers being able to accurately link media to sales is an essential step in proving the value of campaigns. There are three main strategies that can be used to do this deterministically. Continue reading

Deep links and Cross-platform targeting

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Two new posts up on corporate blogs for my job.  One is a product announcement on our new deeplinking solution:

Announcing: Smart Link

The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology:

Cross-Device and Cross-Platform Targeting

(Hopefully) interesting stuff if you work in the mobile advertising and media space!

Career advice for my younger self

Posted in Life | Tagged ,

First off, let me be clear here.  I’m not some big shot super-successful business guru that you should model your life on.  These are rules that I’ve learned or made for myself over the last decade or so, often from bitter failure.  If I had the opportunity to go back in time and give 20 year old me career advice it would be a long conversation, but these points would form the core of it.    So do yourself a favor and learn from my mistakes!  Or don’t, I’m not your supervisor after all.

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4 phrases men should use more

Posted in Gender and Feminism, Life | Tagged , ,

There’s an article by Soraya Chemaly that’s been making the rounds on Social Media about the 10 words every woman should use.  It’s a truly fantastic data-based analysis of the way differences in social conditioning around communication styles for men and women have lifelong impacts, in and out of the workplace. I highly recommend you give it a look – especially if you’re a man.  It got me thinking, what are the phrases that men should use more? How can we be better allies, friends, and colleagues to the women in our lives? It’s absolutely essential for women to speak up and demand to be heard, but it’s equally essential for men to support them when they do. Continue reading