I’ve been thinking a lot about Google Glass lately. There are a lot of naysayers, as with any new tech, but I’m really hoping they’re able to pull off a successful launch. Unfortunately, Google has a long track record of not giving their new releases the support and rapid iteration that’s required at the beginning of the lifecycle for a new product (ex: Google+) and then standing by while they wither on the vine. So today I’d like to talk about some of the things that need to go into launching a new product and what we can learn from technologies in other industries that should have succeeded but didn’t.
I love my motorcycles – the roar, the lean, the sense of freedom, and the way lanesplitting across the San Francisco Bay Bridge every morning forces me to focus on NOW instead of thinking about everything I have to get done during the day. Commuting on two wheels turns my morning into an adventure and I love it. The only thing I don’t love about it, in fact, is that even though my bike is sipping a lot less fuel then a car, it’s still ultimately dependent on a fossil fuel infrastructure that’s completely and irredeemably unsustainable in the long term. The real question isn’t if we’re going going to stop using petroleum it’s when.
There’s no shortage of people who claim to be experts on Social media. I have several family members who think that because they waste time on Facebook means they’re qualified to list “Social Media” as a skill on their Resumes. Not trying to be mean here folks, but no. It doesn’t. Social Media, as experienced by the end user, is a very very different beast then Social as understood by folks who make their living designing and building the promotions and marketing campaigns designed to attract the attention of end users. Think of it like the difference between baking a cake and eating one – it doesn’t matter how many cakes you’ve eaten, the only way you’ll learn to bake is by baking.
The question many businesses are facing today is how to distinguish the bakers from all the people with crumbs on their faces. It’s not like there’s a certification you can check after all! And that my friends is the purpose of this post. What follows are a few tips designed to help you sort out the actual Social Media experts from the people who just play Farmville or Mafia Wars. You’re welcome. Continue reading
I wrote about this a few months back, but as of today it’s (sort of) live – Facebook Graph Search is now in limited Beta testing: https://www.facebook.com/about/graphsearch
So what’s the big deal? This is search customized on the Facebook graph so instead of searching for widgets, news, photos, etc and getting a list of everything on the net; you can search for widgets, news, photos, etc that your friends have uploaded, shared, or “Liked.”
The upshot? Flat earthers, creationists, and climate-change deniers never again need to be worried about pesky science articles showing up in their search results and uninformed people of all stripes can now rest safely inside their own little echo chambers. That’s probably a Bad Thing. It’s also suddenly a hell of a lot easier to find the information that your friends have shared with you but you might have missed or forgotten about. Assuming that you place some value on that content this is a Good Thing. It’s anyone’s guess whether the good will outweigh the bad but it makes me a bit uneasy.
This is either the single biggest innovation in Search technology since Google or it’s a sign of the end times. Or possibly both. Either way it’s big news for anyone who works with SEO, Social, or internet marketing of any kind.
Back when I was in college studying Political Science I spent a lot of time (or at least a lot more then I expected going into the program) studying statistics and data. In retrospect that was a good thing. Knowing how to get reliable data from focus groups, how to write a survey and avoid bias in my questions, and how to accurately analyze the bulk data resulting from that survey have all turned out to be very valuable in my work managing user communities. I’ve found myself thinking about data even more then usual in the last month as I went through the interview process and started my new position at Kontagent. Continue reading
The tech startup world, as anyone who’s spent time in it knows, is a weird place. It’s a strange little bubble universe that’s absolutely awash in cash while the rest of the economy struggles and stumbles along, but the people you might expect to be raking in the cash usually aren’t. Case in point – the people who’ve benefited the most from the tech boom in SF over the last decade are arguably the city’s landlords. There’s a city full of people with 6-figure incomes who each spend half – or more – of their take home pay on insanely overpriced tiny apartments. According to some studies I’ve seen recently (sorry, I can’t find the link atm, will try to add it in an edit later) rents across most of the city have doubled in the past year. And they weren’t exactly cheap to start with! Continue reading
I’ve written several times before about the ongoing merger of Search and Social and I expect it’s something I’ll write on a good deal more over time because I think it’s one of the biggest industry changes we’re facing and has the potential to fundamentally change the way people find information online. Yesterday, Mark Zuckerberg told the world I was right. Not that he mentioned me or anything, I would be incredibly surprised if he even knows I exist, but in his first post-IPO interview he talked at length about Facebook’s plans for Search. Continue reading
So I’ve been in New Orleans for the last 5 days for a mini-vacation and for the most part I’m in love with this city. The food is amazing, there’s live music everywhere, and I haven’t had this much fun in ages. It got me wishing that there was a way I could be based here for work at least part of the year.
A co-worker just shared this video with me, it’s all about the Content Repository API for Java, a new-ish standard for building databases that’s gaining market share in Europe. The standard is open sourced and you can store anything and access the data however you want. The system supports strong typed data, as well as no types. Of particular interest to web developers, everything is REST based. The result is you can build db’s storing hierarchical, unlimited metadata. Find out that you’ve got a new piece of data you need to include that you didn’t anticipate prior to starting the build? No problem! That gives it some interesting advantages as compared to traditional relational databases.
Very cool stuff!
Originally posted on the Involver Blog at http://blog.involver.com/2012/06/28/socializing-your-seo-2/
Socializing your SEO
I have written here before about the interactions between SEO and Social Media, and it’s a topic I expect to write quite a bit more on over the next several years. At root, both SEO and Social Marketing are designed to do the same thing – get people to your website, promote your products and services, and make your brand more visible. The difference is how they accomplish these goals. Continue reading