Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising.
Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much smaller number have taken the next step and started tying digital media to real-world activity – or even realized that it’s possible!
That’s a huge missed opportunity – for modern advertisers being able to accurately link media to sales is an essential step in proving the value of campaigns. There are three main strategies that can be used to do this deterministically. Continue reading →
Like many Californians who grew up here, I have always considered myself a Californian more than an American. In my 20’s I spent years travelling back and forth across the United States as part of various environmental and social justice campaigns and that feeling only deepened. When outside the US I always tell people who ask that I am a Californian* when they ask my nationality. My daughter is a ninth generation Californian and there is nowhere else in North America I would even consider living. As I have said for years – long before becoming involved in the independence movement – I am a Californian by birth, culture, and inclination and an American because they conquered us. As you might expect, identifying as a Californian first has an impact on how I view American politics.
A tremendous amount of ink has been spilled about the recent American elections. As tempting as it is to rant about everything the Democrats did wrong along the way, I’ll save that rant for another day. Instead, I want to talk a bit about why Californians voted the way they did and what that means for our future. Continue reading →
My daughter took her first steps this week and my heart almost exploded. Being a parent is something I was scared of for a long time but found myself wanting more and more. I find it’s changed the way I think in all sorts of unexpected ways. – for example I suddenly spend a lot more time thinking about children’s stories. I’ve believed for a long time that the stories we tell each other are one of the most powerful ways we transmit values and a sense of belonging as a culture.
I’ve taken to watching movies aimed at children, searching for positive messages I can feel good about sharing. On a flight recently they had the new “Pete’s Dragon” remake and I gave that a look, but quickly turned it off in dissapointment. Which is a shame, the original Pete’s Dragon was a family favorite when I was growing up. So I decided to re-watch it with a more critical father’s eye. Continue reading →
First off, let me be clear here. I’m not some big shot super-successful business guru that you should model your life on. These are rules that I’ve learned or made for myself over the last decade or so, often from bitter failure. If I had the opportunity to go back in time and give 20 year old me career advice it would be a long conversation, but these points would form the core of it. So do yourself a favor and learn from my mistakes! Or don’t, I’m not your supervisor after all.
I’ve been thinking about privacy and the inherent conflict between the drive by advertisers to want to know more and the need to respect end users personal information. I ended up writing two articles about it. The first is up on the RadiumOne corporate blog and talks about threats to end user Personally Identifiable Information (PII) presented by the growing trend toward integrating mobile analytics tools with programatic media buying solutions and how RadiumOne is addressing that issue.
The second post is up on iCrunchData news and goes a bit more into the nuts and bolts of digital media targeting, as well as some of the threats to user data posed by solutions that don’t use the data themselves but store it on behalf of third parties.
Jake sighed as he slumped against the steering wheel of his truck and moved back into the lane. He had moved over to the side to let a motorcycle past because the truck filled the whole lane. It had been years since he’d been on a bike, the girl who loved to ride on the back of his cruiser when they were dating had mysteriously morphed into a wife who made him sell his bike because she was worried he’d get killed riding it. At least that meant she wanted him to make it home, right? Things could be worse. Some couples burned hot for a few years and then faded but they still lay in bed on Saturday mornings laughing and cuddling like newlyweds. He smiled, thinking about her eyes looking up at him. Continue reading →
The airstrike rattled the city, everything shook. Dust rattled down from the rafters and somewhere in the basement below an infant cried. Mo sat as still as he could amidst the crush of strangers and tried to focus on breathing. The air was thin, too many lungs sucking oxygen and not enough ventilation. The earth shook again beneath the roar of planes overhead, and the thunder of bombs; aggravating the ringing in his ears.
He had ended up here by sheer good luck, if you could call it that. The university had closed months ago because of the protests and never re-opened. When the military had opened fire on protests in the capital the shock waves went right across the country. Many of the students had joined militias, others fled. Mo headed for the border, he couldn’t muster enough faith to believe in a revolution and the fundamentalists were even worse than the soldiers. On foot it was a long journey and the war overtook him. Continue reading →
Almost 2 years ago now I wrote a humorous (well, I thought it was funny…) blog post on taking a data-driven approach to dating. In that post I promised to write a follow-up if I had success. Since I got married in July, I guess it’s about time I keep that promise! So here’s a few things I learned along the way (big thanks to the okcupid data blog and the okc forums on reddit) that might prove useful to others.
For the sake of transparency, these are written for someone who’s looking for a life partner, if you’re just out there to get laid you can disregard most of them. Continue reading →
There’s an article by Soraya Chemaly that’s been making the rounds on Social Media about the 10 words every woman should use. It’s a truly fantastic data-based analysis of the way differences in social conditioning around communication styles for men and women have lifelong impacts, in and out of the workplace. I highly recommend you give it a look – especially if you’re a man. It got me thinking, what are the phrases that men should use more? How can we be better allies, friends, and colleagues to the women in our lives? It’s absolutely essential for women to speak up and demand to be heard, but it’s equally essential for men to support them when they do. Continue reading →