Deep links and Cross-platform targeting

Two new posts up on corporate blogs for my job.  One is a product announcement on our new deeplinking solution:

Announcing: Smart Link

The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology:

Cross-Device and Cross-Platform Targeting

(Hopefully) interesting stuff if you work in the mobile advertising and media space!