PII, Analytics, and Advertising

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I’ve been thinking about privacy and the inherent conflict between the drive by advertisers to want to know more and the need to respect end users personal information.  I ended up writing two articles about it.  The first is up on the RadiumOne corporate blog and talks about threats to end user Personally Identifiable Information (PII) presented by the growing trend toward integrating mobile analytics tools with programatic media buying solutions and how RadiumOne is addressing that issue.

The Fight to Keep Personally Identifiable Information Private on Mobile

The second post is up on iCrunchData news and goes a bit more into the nuts and bolts of digital media targeting, as well as some of the threats to user data posed by solutions that don’t use the data themselves but store it on behalf of third parties.

Why Modern Advertising is Based on a Contradiction

Enjoy!