I’ve been thinking about gender and culture a lot lately. Part of that is my daughter transforming practically overnight from an infant to a walking talking little person with her own ideas and opinions, part of that is the immanent arrival of her little brother, and part of it is the ongoing string of revelations around rape and sexual harassment. How can I raise my children to make sure that they are neither victims or abusers? Feminist writers have written at length about rape culture, and if you’re not already familiar with the term I would strongly recommend reading up. As I’ve thought about it over the years though I’ve become more and more convinced that the issue goes much deeper – right to the heart of culture’s like ours that normalize and glorify empire. I call it “conquest culture”. Continue reading
So this last weekend my wife and I hosted a Burn’s Night dinner for a few of our friends. It was great and we’re planning to make it an annual tradition. My favorite part of the night was after dinner sitting in a circle drinking whiskey and having everyone recite their favorite poem (sometimes with a little help from google for folks who didn’t have something memorized). I used to go to poetry events all the time when I was writing and performing more regularly and didn’t realize how much I had missed it.
In any case, later that night I found myself inspired to write something new for the first time in a while. This one popped up in my head half-formed as I was tossing and turning and I just had to get out of bed and write it down, knowing it would be gone by morning if I did not.
My Daughter is not a Princess Continue reading
I have a new article up on MediaPost looking at the various types of ad fraud in the mobile media space and how brands and their partners can combat them.
Media quality remains a top challenge for digital marketers. With mobile ad spending accounting for 70.3% of total U.S. digital advertising spending, many of the techniques used to perpetuate fraud as well as detect it have migrated from desktop to mobile. Mobile ad fraud comes in several varieties; let’s take a look at several of the most prominent.
Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising.
Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much smaller number have taken the next step and started tying digital media to real-world activity – or even realized that it’s possible!
That’s a huge missed opportunity – for modern advertisers being able to accurately link media to sales is an essential step in proving the value of campaigns. There are three main strategies that can be used to do this deterministically. Continue reading
Like many Californians who grew up here, I have always considered myself a Californian more than an American. In my 20’s I spent years travelling back and forth across the United States as part of various environmental and social justice campaigns and that feeling only deepened. When outside the US I always tell people who ask that I am a Californian when they ask my nationality. My daughter is a ninth generation Californian and there is nowhere else in North America I would even consider living. As I have said for years – long before becoming involved in the independence movement – I am a Californian by birth, culture, and inclination and an American because they conquered us. As you might expect, identifying as a Californian first has an impact on how I view American politics.
A tremendous amount of ink has been spilled about the recent American elections. As tempting as it is to rant about everything the Democrats did wrong along the way, I’ll save that rant for another day. Instead, I want to talk a bit about why Californians voted the way they did and what that means for our future. Continue reading
My daughter took her first steps this week and my heart almost exploded. Being a parent is something I was scared of for a long time but found myself wanting more and more. I find it’s changed the way I think in all sorts of unexpected ways. – for example I suddenly spend a lot more time thinking about children’s stories. I’ve believed for a long time that the stories we tell each other are one of the most powerful ways we transmit values and a sense of belonging as a culture.
I’ve taken to watching movies aimed at children, searching for positive messages I can feel good about sharing. On a flight recently they had the new “Pete’s Dragon” remake and I gave that a look, but quickly turned it off in dissapointment. Which is a shame, the original Pete’s Dragon was a family favorite when I was growing up. So I decided to re-watch it with a more critical father’s eye. Continue reading
I was working on an article on the US presidential elections for another website earlier today and made an offhand remark that if the Democrats nominated a bag of Avocados for the presidency that California would faithfully line up and vote for it. And then it hit me – a bag of Avocados would actually be a better nominee than either American party’s candidates. Here’s 10 reasons you should join me in writing in a bag of avocados on your presidential ballot this fall. Continue reading
Two new posts up on corporate blogs for my job. One is a product announcement on our new deeplinking solution:
The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology:
(Hopefully) interesting stuff if you work in the mobile advertising and media space!
First off, let me be clear here. I’m not some big shot super-successful business guru that you should model your life on. These are rules that I’ve learned or made for myself over the last decade or so, often from bitter failure. If I had the opportunity to go back in time and give 20 year old me career advice it would be a long conversation, but these points would form the core of it. So do yourself a favor and learn from my mistakes! Or don’t, I’m not your supervisor after all.
I’ve been thinking about privacy and the inherent conflict between the drive by advertisers to want to know more and the need to respect end users personal information. I ended up writing two articles about it. The first is up on the RadiumOne corporate blog and talks about threats to end user Personally Identifiable Information (PII) presented by the growing trend toward integrating mobile analytics tools with programatic media buying solutions and how RadiumOne is addressing that issue.
The second post is up on iCrunchData news and goes a bit more into the nuts and bolts of digital media targeting, as well as some of the threats to user data posed by solutions that don’t use the data themselves but store it on behalf of third parties.