Deep links and Cross-platform targeting

Posted in tech | Tagged , , ,

Two new posts up on corporate blogs for my job.  One is a product announcement on our new deeplinking solution:

Announcing: Smart Link

The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology:

Cross-Device and Cross-Platform Targeting

(Hopefully) interesting stuff if you work in the mobile advertising and media space!

Career advice for my younger self

Posted in Life | Tagged ,

First off, let me be clear here.  I’m not some big shot super-successful business guru that you should model your life on.  These are rules that I’ve learned or made for myself over the last decade or so, often from bitter failure.  If I had the opportunity to go back in time and give 20 year old me career advice it would be a long conversation, but these points would form the core of it.    So do yourself a favor and learn from my mistakes!  Or don’t, I’m not your supervisor after all.

Continue reading

PII, Analytics, and Advertising

Posted in tech | Tagged ,

I’ve been thinking about privacy and the inherent conflict between the drive by advertisers to want to know more and the need to respect end users personal information.  I ended up writing two articles about it.  The first is up on the RadiumOne corporate blog and talks about threats to end user Personally Identifiable Information (PII) presented by the growing trend toward integrating mobile analytics tools with programatic media buying solutions and how RadiumOne is addressing that issue.

The Fight to Keep Personally Identifiable Information Private on Mobile

The second post is up on iCrunchData news and goes a bit more into the nuts and bolts of digital media targeting, as well as some of the threats to user data posed by solutions that don’t use the data themselves but store it on behalf of third parties.

Why Modern Advertising is Based on a Contradiction

Enjoy!